Introducing SmartCam: An Edge AI Camera for Real-Time Analytics

November 19, 2021

Today we’re excited to announce the launch of our latest hardware innovation, the SmartCam. A powerful edge AI camera built on the NVIDIA Metropolis application framework, SmartCam delivers real-time occupancy analytics like people counting, path tracing, intrusion detection, and more. It can be applied across a wide variety of use cases, and is particularly valuable for brick-and-mortar retailers and smart factories.

SmartCow announced SmartCam, an Edge AI camera for real-time occupancy analytics.

Occupancy analytics help reduce operational and energy costs by aligning staff, security, customer traffic, and business intelligence. The resulting insights give retailers an instant understanding of shopper flow by measuring dwell-time and calculating store-level conversion rates, which allows them to test changes to in-store layouts and marketing displays and immediately understand the impact on store performance.

SmartCow provided occupancy analytics solution for edge AI devices.

When building SmartCam we knew we wanted to leverage the powerful capabilities of the NVIDIA Jetson edge AI platform line up, such as the Jetson Nano™, Jetson TX2 NX™, and Jetson Xavier NX™. This gives our customers the ability to tailor deployments based on their unique compute needs, with additional features including:

  • Compact and rugged design to ensure optimal performance in any environment
  • Crystal-clear night vision with an 8-meter range
  • ONVIF-compliance to ensure complete privacy and data security
  • Plug-and-play functionality for seamless integration and minimal installation costs
  • End-to-end integrated system built on an open platform to reduce deployment and maintenance costs by 50 percent

We’re not the only ones excited about SmartCam - here’s what Charbel Aoun, Director of Business Development (EMEA) at NVIDIA has to say about it:

“It is NVIDIA Metropolis elite partners like SmartCow that represent a new generation of application providers solving more critical industry problems and driving down costs by their leadership in leveraging NVIDIA’s world-class AI tools and platforms. We’re impressed with SmartCow’s ability to deliver advanced AI capabilities at the edge. SmartCam provides the right AI solutions to physical retailers, as an example, who want to make informed merchandising and staffing decisions while keeping their employees safe.”

SmartCam is available for purchase here, and if you have any questions or would like to discuss a customized deployment please drop us a note at

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